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Tooheys

Tooheys and Dune Rats revive pub culture, re-recording the classic “I Feel Like a Tooheys” jingle and earning an ARIA Award nomination.

ARIA nominatedMusic VideoEditingMotion
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Project pulse

ARIA-nominated: I Feel Like a Tooheys.

Tooheys teamed up with Australian punk-rock band Dune Rats for a major campaign to revive pub culture through a series of intimate, sweaty pub gigs in support of local music. The band re-recorded the classic “I Feel Like a Tooheys” jingle for a new generation, scoring a nomination for Best Use of an Australian Recording in an Advertisement at the ARIA Awards.

Need

Revive pub culture and back local music for a new generation.

Approach

Shoot 2nd camera and cut intimate, sweaty pub gigs with Dune Rats, with VFX and After Effects finish.

Result

An ARIA Awards nomination for Best Use of an Australian Recording in an Advertisement.

Watch

Video pieces

Film 01

Dune Rats 'Tooheys On Tour'

Film 02

Dune Rats 'Tooheys On Tour' PROMO

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