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The launch of Banana Swim Pass: a summer extension of the Banana Gym Pass platform, in honour of the original energy snack.

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Project pulse

Banana Swim Pass.

The launch of Banana Swim Pass, a summer extension of the successful Banana Gym Pass platform, getting more Aussies moving in honour of the original energy snack.

Need

Extend the successful Banana Gym Pass platform into summer.

Approach

Cut a bright, appetite-led BVOD spot for the Swim Pass launch.

Result

A summer platform extension getting more Aussies moving for the original energy snack.

Watch

Video pieces

Film 01

Bananas 'Swim Pass'

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