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NRMA Insurance’s national “Summer of Community Cricket” campaign with Cricket Australia, celebrating the volunteers who keep grassroots cricket thriving.

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The summer of community cricket.

The NRMA Insurance “Summer of Community Cricket” campaign is a national initiative launched in partnership with Cricket Australia to celebrate and support local cricket clubs. Running across TV, digital and social media, it focuses on building resilient, connected communities while celebrating the volunteers who keep the sport thriving at the grassroots level.

Need

Celebrate and support local cricket clubs and the volunteers behind them.

Approach

Direct and edit a national campaign with Cricket Australia across TV, digital and social.

Result

A Summer of Community Cricket that championed resilient, connected communities.

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Video pieces

Film 01

'The Summer of Cricket'

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