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Kimberly Clark

The Australian launch of Huggies “Skin Protect”: an innovative newborn and infant nappy range with a revolutionary zinc-enriched liner.

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Project pulse

Skin protection, from day one.

The Huggies “Skin Protect” campaign centres on the Australian launch of an innovative newborn and infant nappy range featuring a revolutionary zinc-enriched liner.

Need

Launch Huggies’ zinc-enriched Skin Protect range in Australia.

Approach

Cut warm, reassuring spots across master-brand and product formats.

Result

A clean launch suite for the new newborn and infant Skin Protect range.

Watch

Video pieces

Film 01

Huggies 'Master-brand'

Film 02

Huggies 'Skin Protect'

Film 03

Huggies 'Pome'

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