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Rule The Outdoors

Broadcast-ready campaign adaptation with heavyweight footage and precise finish.

TVC8K footageBroadcast finish
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Rule The Outdoors still
Project pulse

Broadcast-ready campaign adaptation with heavyweight footage and precise finish.

Repurposing U.S. assets for Australian television, this edit involved working with large volumes of 8K footage, adapting messaging for local broadcast and finishing the campaign across multiple cutdowns.

Need

Adapt a large volume of source footage into clear Australian TVC executions while keeping the product benefit instantly readable.

Approach

Build a lean editorial structure, shape the footage around local messaging, then sharpen the campaign with colour, motion graphics and delivery-ready finishing.

Result

A polished three-spot campaign with strong retail clarity and a premium outdoor-tool feel.

Watch

Video pieces

Film 01

Makita TVC 1

Film 02

Makita TVC 2

Film 03

Makita TVC 3

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