Project pulse
Retail comedy made clean, quick and repeatable.
Round one of ALDI’s Special Buys series brought the brand’s quirky humour to the screen with actors in studio. The campaign grew into almost 40 episodes across multiple rounds of shoots.
Turn product-led retail information into short, charming, highly repeatable branded content.
Build a studio format with clear comic timing, actor direction and simple visual setups that can scale across multiple products.
A repeatable ALDI content format that expanded into dozens of episodes and kept the brand’s oddball tone intact.
Watch
Video pieces
Film 01
ALDI Special Buys: French Door Fridges
Film 02
