← Work archive NuMobile • Product Campaign

Good As New

Colour, comedy and product clarity for an upgraded TV rollout.

ProductColourTVC upgrade
Read case notes
Good As New still
Project pulse

Colour, comedy and product clarity for an upgraded TV rollout.

A colourful, quirky studio shoot that performed strongly enough for the client to upgrade the online campaign into a television rollout.

Need

Give a phone resale product an upbeat and memorable brand presence without losing functional clarity.

Approach

Use colourful studio worlds, simple comic setups and efficient post to create a campaign that could work online and on TV.

Result

The online campaign performed strongly enough to evolve into a broadcast rollout.

Watch

Video pieces

Film 01

NuMobile: Good As New 1

Film 02

NuMobile: Good As New 2

Film 03

NuMobile: Good As New 3

Next case studyBindaree Beef GroupBindaree Beef Group