← Work archive GWM • Automotive

GWM ‘Range’

A broadcast (BVOD) spot for GWM’s hybrid range, sitting alongside the PHEP ‘Electric Pants’ campaign films.

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Project pulse

The range, on broadcast.

A broadcast spot for GWM’s hybrid range, cut for BVOD alongside the PHEP ‘Electric Pants’ campaign: the world’s first performance wear powered directly by a vehicle.

Need

Carry GWM’s hybrid range message onto broadcast.

Approach

Cut a clean BVOD spot that holds the campaign’s comic energy to broadcast specs.

Result

A delivery-ready broadcast spot extending the Electric Pants campaign.

Watch

Video pieces

Film 01

GWM ‘Range’

Film 02

Electric Pants ‘City 2 Surf’

Film 03

Electric Pants ‘Intro’

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