← Work archive General Mills • FMCG / Stop Motion

General Mills

Old El Paso’s Hard ’n Soft Taco Kits get a brand-new chicken flavour, launched with a cheeky stop-motion spot.

AnimationEditingStop Motion
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General Mills still
Project pulse

Hard ’n Soft, now in chicken.

Hard ’n Soft Taco Kits are the ultimate people pleaser, now in a brand-new flavour made for chicken, brought to life in this cheeky little stop-motion piece.

Need

Launch the new chicken flavour of Hard ’n Soft Taco Kits with charm.

Approach

Edit a cheeky stop-motion piece, keeping the animation craft front and centre.

Result

A playful launch for the ultimate people pleaser, now in a brand-new flavour.

Watch

Video pieces

Film 01

Old El Paso 'Chipotle Chicken'

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