Project pulse
Plug-in Hybrid Electric Pants.
GWM took a bold step into the future of wearable technology with the launch of GWM PHEP (Plug-in Hybrid Electric Pants): the world’s first performance wear powered directly by a vehicle.
Launch GWM’s plug-in hybrid story in a way nobody could ignore.
Cut the PHEP ‘Electric Pants’ films with deadpan comic timing across social and broadcast.
The world’s first vehicle-powered performance wear, and a hybrid message people actually shared.
Watch
Video pieces
Film 01
Electric Pants 'City 2 Surf'
Film 02
Electric Pants 'Intro'
Film 03
