Project pulse
An irresistibly cold billboard.
The campaign featured an 'irresistibillboard', a massive, freezing-cold ice sculpture installed in the middle of Sydney's busy Pitt Street Mall to show off the drink's crisp, light and refreshing character. The stunt went viral when a passer-by playfully stuck his tongue to the ice, only to find himself hilariously trapped. This film is the stunt’s case study, capturing the idea, the moment and the results in one piece.
Bring V-Energy 'Refresh' to life with a crisp, light idea people couldn't ignore.
Cut the Pitt Street Mall stunt footage for shareability, building to the viral tongue-stuck moment.
An 'irresistibillboard' that went viral and put V-Energy's refreshing character on show.
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Video pieces
Film 01
