Project pulse
A practical-effects product playground.
Round two continued the Special Buys format, this time relying on the products themselves to carry the humour through green screen, practical rigs, sticky tape and cleverly placed wires.
Keep the Special Buys format fresh after the first round without losing the brand’s simple retail mechanics.
Let the products perform: green screen, wires, practical rigs, sticky tape and tight edits doing the comedy work.
A second round that expanded the format with more visual play and production inventiveness.
Watch
Video pieces
Film 01
ALDI Special Buys Round Two 1
Film 02
ALDI Special Buys Round Two 2
Film 03
