Project pulse
Fresh from head to toe, with Martha.
Lifestyle icon Martha Stewart partnered with Rexona to launch Whole Body Deodorant in Australia. The cheeky campaign has Stewart delivering a tongue-in-cheek 'how-to' on applying full-body deodorant, showing women and men exactly how to stay fresh from head to toe. This film is the campaign’s case study, wrapping the idea, execution and results into one piece.
Launch Rexona's new Whole Body Deodorant in Australia with cut-through and charm.
Cut Martha Stewart's tongue-in-cheek 'how-to' for comic timing, keeping the product demo crisp and clear.
A cheeky, celebrity-fronted launch that shows audiences how to stay fresh from head to toe.
Watch
Video pieces
Film 01
