Project pulse
The frequency that puts out fire.
The 'Power of Audio' campaign demonstrates audio's ability to create physical and emotional impact, literally using precisely engineered sub-bass sound-waves, a 'fire frequency', to extinguish a flame. It reminds marketers that audio is not a 'poor cousin' to visual media, but a potent medium capable of cutting through, shifting moods and driving brand growth. This film is the campaign’s case study, demonstrating the idea and its impact in one piece.
Remind marketers that audio is a potent medium, not a poor cousin to visual.
Cut a demonstrative case study around a precisely engineered sub-bass 'fire frequency' extinguishing a flame.
A striking proof point for audio's power to cut through, shift moods and drive brand growth.
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Video pieces
Film 01
